{"id":5497,"date":"2024-02-21T15:34:05","date_gmt":"2024-02-21T15:34:05","guid":{"rendered":"https:\/\/www.intenso.se\/?post_type=information&#038;p=5497"},"modified":"2024-04-26T08:37:06","modified_gmt":"2024-04-26T08:37:06","slug":"utformning-platsannons","status":"publish","type":"information","link":"https:\/\/www.intenso.se\/sv\/information\/utformning-platsannons","title":{"rendered":"Utformning platsannons"},"content":{"rendered":"\n<div class=\"header-img d-flex justify-content-center align-items-center small-header\" style=\"background-image:url(https:\/\/www.intenso.se\/wp-content\/uploads\/2022\/08\/bg-1.png)\"><div class=\"container mx-auto px-0 d-flex\"><div class=\"col col-12 position-relative m-auto px-0 d-flex align-items-start flex-column\"><h1 class=\"substitutional small-h1 text-center col-12 col-md-8 mx-auto text-white\" data-substitutions=\"\"><strong><strong><strong><strong><strong>Utformning platsannons<\/strong><\/strong><\/strong><\/strong><\/strong><\/h1><p class=\"text-center col-12 col-md-11 mx-auto text-white\">F\u00f6r att skriva en bra platsannons som attraherar r\u00e4tt kandidater finns det en hel del saker att t\u00e4nka p\u00e5. Att kasta ihop en snabb text och hoppas p\u00e5 det b\u00e4sta blir s\u00e4llan lyckat.<\/p><div class=\"btns-container d-flex null\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section information-navbar-color-background\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div id=\"category__select\" class=\"nav-without-underline\"><div class=\"container\"><div class=\"custom-select2\">\n\t\t<div class=\"select-box\">\n\t\t<ul class=\"select-list\" id=\"categoryList\"><li class=\"\"><a href=\"https:\/\/www.intenso.se\/information\">Visa alla<\/a><\/li><li><a href=\"https:\/\/www.intenso.se\/information?cat=annonskanaler\">Annonskanaler<\/a><\/li><li><a href=\"https:\/\/www.intenso.se\/information?cat=konkurrensfordelar\">Konkurrensf\u00f6rdelar<\/a><\/li><li><a href=\"https:\/\/www.intenso.se\/information?cat=konsulttjanster\">Konsulttj\u00e4nster<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section has-bottom-section-background-gradient-background py-96\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container\">\n<div class=\"wp-block-group col-12 col-sm-10 col-md-8 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\"><strong>Att skriva platsannons<\/strong><\/h2>\n\n\n\n<p class=\"has-code-f-8-f-8-f-8-color has-text-color\">N\u00e4r vi startar upp processen att skriva platsannons till er tj\u00e4nst utg\u00e5r vi fr\u00e5n allt fr\u00e5n ert erbjudande och vad som \u00e4r viktigt f\u00f6r m\u00e5lgruppens till SEO och hur vi p\u00e5 b\u00e4sta s\u00e4tt kan maximera exponeringen av er annons. F\u00f6r att \u00f6ka chansen att f\u00e5nga intresset hos m\u00e5lgruppen, som ofta redan \u00e4r flitigt uppvaktad av jobberbjudanden, l\u00e4gger vi stor vikt vid att f\u00e5 er <em>platsannons <\/em>att sticka ut fr\u00e5n m\u00e4ngden.<\/p>\n\n\n\n<p class=\"has-code-f-8-f-8-f-8-color has-text-color\">Vill du veta hur? Vi f\u00f6rklarar de viktigaste delarna nedan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-left\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-left:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.intenso.se\/wp-content\/uploads\/2024\/02\/annonspublicering-1.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#E9E5E2\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-222-e-3-d-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong>Befattning<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-code-222-e-3-d-color has-text-color\">R\u00e4tt befattning i en <em>platsannons<\/em> \u00e4r av yttersta vikt. R\u00e4tt i detta fallet syftar inte n\u00f6dv\u00e4ndigtvis till vad man f\u00e5r f\u00f6r titel vid anst\u00e4llning, utan mer till vad m\u00e5lgruppen kan t\u00e4nkas s\u00f6ka p\u00e5. Varf\u00f6r? Om platsannonsen inte dyker upp bland s\u00f6kresultaten visas den inte f\u00f6r kandidaterna, och en annons som ingen ser f\u00e5r inga ans\u00f6kningar. D\u00e4rf\u00f6r kan man spara b\u00e5de tid och pengar genom att v\u00e4lja r\u00e4tt befattning fr\u00e5n start. &nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group row flex-column flex-lg-row w-100 m-0 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-0-e-1-f-30-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-f-8-f-8-f-8-color has-text-color\"><strong><strong><strong>Rubrik<\/strong><\/strong>&nbsp;i platsannons<\/strong><\/h3>\n\n\n\n<p class=\"has-code-f-8-f-8-f-8-color has-text-color has-link-color wp-elements-d9424bfc34e795cb3e6afe9542724ac0\">H\u00e5ll rubriken enkel. M\u00e5lande beskrivningar om att en \u201cteknisk lagspelare med intresse f\u00f6r motorer\u201d efters\u00f6ks kan komma senare i br\u00f6dtexten. Anledningen till detta \u00e4r att rubriken i en platsannons \u00e4r det som v\u00e4ger tyngst hos s\u00f6kmotorerna. Befattning, ort och, i de fall det inte framg\u00e5r genom loggan, f\u00f6retagsnamn r\u00e4cker gott och v\u00e4l.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-222-e-3-d-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-f-8-f-8-f-8-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Annonsens<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong> s<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u00f6kord<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"mb-32 has-code-f-8-f-8-f-8-color has-text-color has-link-color wp-elements-2ec5f19ccef98b0f48b59010098139c7\">I en platsannons blir befattningen det huvudsakliga s\u00f6kordet. F\u00f6r att s\u00e4kerst\u00e4lla s\u00e5 h\u00f6g synlighet som m\u00f6jligt och synas h\u00f6gt upp i s\u00f6kresultaten b\u00f6r s\u00f6kordet upprepas p\u00e5 flera platser i br\u00f6dtexten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-right\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-right:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.intenso.se\/wp-content\/uploads\/2024\/02\/annonspublicering-2.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#E9E5E2\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-222-e-3-d-color has-text-color\"><strong><strong><strong>Er kravprofil<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-code-222-e-3-d-color has-text-color\">Innan vi p\u00e5b\u00f6rjar utformningen av er platsannons s\u00e4tter vi tillsammans en kravprofil f\u00f6r tj\u00e4nsten. Att h\u00e5lla kraven p\u00e5 en rimlig niv\u00e5 \u00e4r viktigt f\u00f6r att inte riskera att f\u00f6rlora intressanta ans\u00f6kningar. Om kraven upplevs som f\u00f6r h\u00f6ga eller rent av oviktiga f\u00f6r tj\u00e4nsten finns risk att kandidater v\u00e4ljer att inte s\u00f6ka d\u00e5 de upplever att de inte lever upp till kraven.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group row flex-column flex-lg-row w-100 m-0 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-0-e-1-f-30-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-f-8-f-8-f-8-color has-text-color\"><strong><strong><strong><strong><strong>Vad ni erbjuder<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-code-f-8-f-8-f-8-color has-text-color has-link-color wp-elements-bc693de87bc432baaddf008af51c1ddc\">Att f\u00f6rmedla f\u00f6rdelarna med att arbeta hos er \u00e4r en viktig del f\u00f6r att f\u00e5 kandidater att vilja bli en del av ert f\u00f6retag. Ju mer ni kan s\u00e4rskilja er fr\u00e5n era konkurrenter desto b\u00e4ttre. Friskv\u00e5rdsbidrag och mobiltelefon \u00e4r vanliga f\u00f6rm\u00e5ner, men med f\u00f6rm\u00e5ner som friskv\u00e5rdstimme p\u00e5 arbetstid och extra semesterdagar \u00e4r ni p\u00e5 god v\u00e4g att st\u00e5 ut i konkurrensen om kandidaternas intresse. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-f-8-f-8-f-8-color has-code-222-e-3-d-background-color has-text-color has-background has-link-color wp-elements-c9a7e32dc4eb945d82475d4dd2e53721 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-f-8-f-8-f-8-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Uttalanden fr\u00e5n kollegor<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"mb-32\">Att vinna kandidaternas intresse g\u00f6rs b\u00e4st genom att ge dem en bild av hur livet som anst\u00e4lld hos er ser ut. F\u00f6r att f\u00e5 fram en personlig platsannons rekommenderar vi d\u00e4rf\u00f6r att&nbsp;fronta blivande kollegor eller chefer som ber\u00e4ttar mer om tj\u00e4nsten och f\u00f6retaget. Att f\u00e5 h\u00f6ra om f\u00f6retaget direkt fr\u00e5n en anst\u00e4lld ger ett mer m\u00e4nskligt intryck som kan vara avg\u00f6rande f\u00f6r att f\u00e5 in r\u00e4tt ans\u00f6kningar. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-left\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-left:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.intenso.se\/wp-content\/uploads\/2024\/02\/annonspublicering-3.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#E9E5E2\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-222-e-3-d-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Platsannonsens bilder<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-code-222-e-3-d-color has-text-color\">Att v\u00e4lja r\u00e4tt bilder till din platsannons \u00e4r viktigare \u00e4n man kan tro. Bilderna l\u00e4gger vi in f\u00f6r att skapa en k\u00e4nsla f\u00f6r f\u00f6retaget, och k\u00e4nslor skapas b\u00e4st med hj\u00e4lp av m\u00e4nniskor. Bilder p\u00e5 glada, potentiellt framtida kollegor resulterar i en mer personlig k\u00e4nsla och d\u00e4rmed fler ans\u00f6kningar \u00e4n vad produktbilder g\u00f6r.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group row flex-column flex-lg-row w-100 m-0 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-f-8-f-8-f-8-color has-code-0-e-1-f-30-background-color has-text-color has-background has-link-color wp-elements-f8e168ef76b79ed42cd09d2ed3717364 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-f-8-f-8-f-8-color has-text-color\"><strong><strong><strong>Landningssida<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>F\u00f6r att \u00f6ka p\u00e5 den personliga k\u00e4nslan ytterligare kan vi hj\u00e4lpa er att skapa en landningssida med kompletterande material. Vi anpassar sidan efter er grafiska profil och fyller den med era bilder, videos och uttalanden fr\u00e5n kollegor. H\u00e4r f\u00e5r ni ytterligare utrymme att framh\u00e4va det ni vill f\u00f6rmedla till kandidater, och har ni fler tj\u00e4nster tillg\u00e4ngliga kan vi l\u00e4nka samtliga p\u00e5 landningssidan.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-f-8-f-8-f-8-color has-code-222-e-3-d-background-color has-text-color has-background has-link-color wp-elements-190ef4e449ddccb207054cdafecbf0de is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-f-8-f-8-f-8-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Publiceringskanaler<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"mb-32\">N\u00e4r ni ska v\u00e4lja publiceringskanaler beh\u00f6ver ni f\u00f6rst fundera \u00f6ver er m\u00e5lgrupp. Var finns personerna ni vill n\u00e5 ut till? Vi har f\u00f6rm\u00e5nliga avtal med flera av de st\u00f6rsta akt\u00f6rerna p\u00e5 marknaden som \u00e4r bra f\u00f6r alla typer av tj\u00e4nster. Ut\u00f6ver dessa har vi ocks\u00e5 samarbete med m\u00e4ngder av sm\u00e5, nischade publiceringskanaler som \u00e4r mycket bra komplement. Vid behov kan vi \u00e4ven hj\u00e4lpa er sprida platsannonsen extra brett s\u00e5 den exponeras mot passiva kandidater.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-right\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-right:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.intenso.se\/wp-content\/uploads\/2024\/02\/annonspublicering-4.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#E9E5E2\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-heading-primary-color has-text-color\"><strong><strong>Publicering<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-code-635252-color has-text-color\">Vilken tidpunkt annonsen publiceras vid \u00e4r faktiskt en v\u00e4ldigt viktig aspekt. Tack vare m\u00e4ngder av statistik, b\u00e5de egen och fr\u00e5n samarbetsparters, kan vi se en tydlig trend. Kandidaterna \u00e4r som mest aktiva i b\u00f6rjan av veckan, s\u00e5 f\u00f6r att f\u00e5nga upp dem och synas h\u00f6gt i s\u00f6kresultaten n\u00e4r de s\u00f6ker jobb \u00e4r det d\u00e5 platsannonsen b\u00f6r publiceras. Annars riskerar man att kasta bort den b\u00e4sta exponeringen p\u00e5 dagar som inte ger resultat. <\/p>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":5540,"menu_order":0,"template":"","meta":[],"information_category":[121],"class_list":["post-5497","information","type-information","status-publish","has-post-thumbnail","hentry","information_category-konsulttjanster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utforma din platsannons f\u00f6r att maximera exponeringen<\/title>\n<meta name=\"description\" content=\"Vad ska man t\u00e4nka p\u00e5 n\u00e4r man skriver platsannons? 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