{"id":6016,"date":"2023-07-04T14:14:33","date_gmt":"2023-07-04T14:14:33","guid":{"rendered":"https:\/\/www.intenso.se\/information\/fordjupad-malgruppsanalys"},"modified":"2024-10-29T15:27:12","modified_gmt":"2024-10-29T15:27:12","slug":"in-depth-target-group-analysis","status":"publish","type":"information","link":"https:\/\/www.intenso.se\/en\/information\/in-depth-target-group-analysis","title":{"rendered":"In-depth target group analysis"},"content":{"rendered":"\n<div class=\"header-img d-flex justify-content-center align-items-center small-header\" style=\"background-image:url(https:\/\/www.intenso.se\/wp-content\/uploads\/2022\/08\/bg-1.png)\"><div class=\"container mx-auto px-0 d-flex\"><div class=\"col col-12 position-relative m-auto px-0 d-flex align-items-start flex-column\"><h1 class=\"substitutional small-h1 text-center col-12 col-md-10 mx-auto text-white\" data-substitutions=\"\">In-depth target group analysis<\/h1><div class=\"btns-container d-flex null\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-left\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-left:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.intenso.se\/wp-content\/uploads\/2023\/07\/fordjupad-malgruppsanalys.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#222E3D\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-code-ffffff-color has-text-color\">Engaging the target group<\/h2>\n\n\n\n<p class=\"has-code-ffffff-color has-text-color\">To create the right conditions for engaging the target group, we conduct a thorough and in-depth analysis to determine how best to implement the assignment to achieve a successful outcome.&nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section has-bottom-section-background-gradient-background py-96-64-64\" style=\"background-image:url('https:\/\/www.intenso.se\/wp-content\/uploads\/2022\/08\/background.png');background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container\" style=\"column-gap:20px\">\n<h3 class=\"wp-block-heading has-text-align-center text-center h2 has-header-text-secondary-color has-text-color\">Analysis<\/h3>\n\n\n\n<p class=\"has-text-align-center has-code-ffffff-color has-text-color\">In the analysis, we specify the areas of importance to you through the questions below.<\/p>\n\n\n\n<div class=\"wp-block-noor-blocks-container container row justify-content-center mx-0\" style=\"row-gap:30px\">\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">1<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">What is the current availability of the skills you are seeking<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">2<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">What are the challenges in the candidate market?&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-b6775ab2 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">3<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">Are the requirements reasonable in relation to other offers on the market? <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-b6775ab2 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">4<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">Where are your target groups and how do we best attract them?&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">5<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">How does your employer brand compare to your competitors\u2019 brands?&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">6<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">How strong is your offer in relation to your target group&#8217;s expectations?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">7<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\"> What do your colleagues in the workplace say about you as an employer?&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">8<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">Evaluation of past recruitments, what can we do better?&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-12 col-sm-6 col-md-4 w-100 is-vertical is-layout-flex wp-container-core-group-is-layout-b6775ab2 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group py-48-48-48 px-24-16-32 text-center flex-fill card is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center big-digit h2 has-code-de-764-f-color has-text-color\" style=\"font-size:50px\">9<\/h4>\n\n\n\n<p class=\"has-text-align-center mb-16 has-code-000000-color has-text-color\">How do we set up an efficient recruitment process for success?&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group is-content-justification-left is-layout-flex wp-container-core-group-is-layout-bc8e6f51 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 align-self-stretch py-64-64-64 has-code-0-e-1-f-30-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-16 mx-auto has-code-ffffff-color has-text-color is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-ffffff-color has-text-color\">Candidate engagement<\/h3>\n\n\n\n<p>Based on the results, our marketing department designs the following materials to attract the target group.&nbsp;<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-f9bd05ee\"><\/div>\n\n\n\n<ul class=\"wp-block-list custom-list py-16-16-16\">\n<li>Advert tailored to the target group&nbsp;<\/li>\n\n\n\n<li>Social media campaigns&nbsp;<\/li>\n\n\n\n<li>Landing page specially designed for the assignment&nbsp;<\/li>\n\n\n\n<li>Carefully selected suppliers for the right exposure&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-64-64-64 align-self-stretch has-code-ffffff-color has-code-222-e-3-d-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-16 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-code-ffffff-color has-text-color\">Get to know your target group<\/h3>\n\n\n\n<p>The advert and marketing material is used to support us in marketing the vacancy by actively seeking out candidates. At the end of the assignment, we compile a report on the candidates&#8217; feedback to help you better attract the desired target group.&nbsp;<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-728072c3\"><\/div>\n\n\n\n<p>The analysis can be purchased as a pre-study before the start of the assignment. The analysis is particularly suitable for areas of expertise where there is strong competition and where several assignments are to be carried out simultaneously.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4130,"menu_order":0,"template":"","meta":[],"information_category":[345],"class_list":["post-6016","information","type-information","status-publish","has-post-thumbnail","hentry","information_category-consulting-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-depth target group analysis | Intenso<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-depth target group analysis | Intenso\" \/>\n<meta property=\"og:url\" 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